In Spring 2025, the University of Georgia Career Center turned the tables in the traditional career fair with the launch of the first Reverse Creative Career Fair. For the first time, students became the exhibitors, curating their own stands to showcase design, storytelling, and innovation, while employers moved through the space. I helped bring this campaign to life, shaping the story behind an event designed to make creativity the main attraction.

​

As a Creative Team Intern for the UGA Career Center, I was tasked with creating a brand guideline slide deck to present to the event’s organizer. This project was an incredibly special opportunity for me, as someone who is also part of the artistic industry, and I took the responsibility of shining a spotlight on creative students seriously.​

​

For this campaign, I was drawn to bold colors and strong visuals to ensure that flyers and marketing materials will stand out among the creative noise. I wanted something comfortable, recognizable, but unique, in order to communicate the juxtaposition between fun and seriousness this event represents.

​

I am incredibly proud of this campaign, and hold it dear to my heart as my first professional brand guideline and pitch. I believe that this campaign achieved everything that it needed to and more, and could not be more satisfied with the outcome.